Wednesday, September 16, 2009

New Balance

The Clips 574 will retail at $75.00 and be released to a tune of 120 pairs per color thus summing 480 total pairs. New Balance has concocted an interactive marketing campaign to accompany the release of the collection. A website will feature 480 shorts, each a brief visual documentary of the life of each shoe pre-consumer. Upon purchasing a Clips 574, you may search for your pair and claim it by entering a unique code and your name. Also, inside each shoebox will be a Polaroid image unique to that pair’s creation. The shoe’s individual number, color, and size will be on the back of the Polaroid.

The following retailers will be the sole vendors of the 574 Clips Collection: Reed Space, Shoe Gallery, Bodega, Commonwealth, Premium Goods, St. Alfreds, Burn Rubber, Sole Boutique, Goods, and Undefeated.

Via Nice Kicks

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